Privacy Policy

The present A privacy policy applies each time, when you visit and browse ("Website") whether or not you place an order. In this policy you will find information about the ways in which we collect and use the information that identifies users of the Website.



The administrator of personal data on this Website is "La Bella 2021" EOOD ("Company"), with its registered office in Bulgaria, Veliko Tarnovo, Str. "Pop Khariton" No. 2, p.c. 5000 with EIC 206475397. The administrator determines the purposes and methods of processing the information, as well as the security procedures that are applied to ensure their confidentiality, integrity and security.



  • Data processing is solely for the purposes and in accordance with the methods presented at the time of data collection.

  • The data is used for additional purposes only when the user has explicitly given his consent to this (e.g. to send promotions, etc.).

  • Third-party access to data is only granted for purposes that are essential to perform the requested service (e.g. banks, courier companies). These organizations are separate controllers of personal data from the Company.

  • We fulfill requests to delete, change or add information to the data provided.

  • The company ensures lawful data management and implements appropriate security and protection measures for the provided data.



Your personal data is primarily processed electronically through and by third parties who are selected for their reliability and experience. They carry out activities that are essential for the use of the website and its services - selling products.

Your personal data is processed by the Company to enable the following services available through the Website:

  • fulfillment of orders and related activities - name and surname, telephone number, e-mail address, postal address, IP address;

  • newsletter registration or subscription - email address;

  • management of the payments made - for this purpose, we only transfer the collected information for carrying out the transaction, after which it is not kept by us;

  • management of user inquiries: technical, commercial in nature, regarding the status of orders placed, as well as requests for additional information.

When processing your data, the company strives to follow the principle of strict necessity.
For this reason, the site is configured so that the use of personal data is minimized.



The storage of personal data continues as long as the Company has a reason for it, applying the following terms to the different types of personal data according to their purpose, namely:

  • data related to an order placed - within a period of 5 years;

  • data related to marketing purposes - for a period of 2 years or until explicit withdrawal of consent to use;

  • data related to the purposes of measuring the user behavior of the Website - for a period of up to 1 year, according to the technology used.



You always have the right to receive information from the Company:

  • how and for what your personal data are used, as well as the source through which they were acquired by the Company;

  • for the purposes and method of processing your personal data;

  • for the logic applied to processing carried out using electronic means;

  • the categories of companies to which your personal data may be provided;

  • to update, correct and supplement your personal data;

  • to cancel, anonymize, block or delete your personal data.​

You may exercise your rights freely and at any time by sending a written request to the Company at the email address

In case there is a change in your personal data and you want the Company to make a correction in them, please notify us in writing at the same email address.



  • transport/courier companies, postal operators with a view to fulfilling contractual obligations, sending correspondence and communications, in connection with the implementation of the contractual service, sending purchased goods;

  • notaries, lawyers or any other third party, if the client has violated an obligation arising from a contract with the Administrator;

  • banks servicing payments made by and to customers;

  • persons providing consulting services in various fields – lawyers, accountants, marketing agencies, etc.;

  • authorities, institutions and persons to whom we are obliged to provide personal data under the current legislation.



In order to make visiting our page attractive and to enable the use of certain functions, our site uses so-called "cookies".​

Session cookies:

We use session cookies so that you can easily and freely continue browsing our site without losing the products you have placed in the shopping basket. Session cookies also help improve site load times. They are deleted when you close your browser.

Persistent cookies:

They do not lose their validity when the browser is closed. Their validity period can vary, but is usually no longer than 6 months. We use them to store access data so that it does not need to be entered every time. We also use them for personalization and to store your preferences.

Cookies from external service providers:

Usually, the origin of cookies corresponds to the name (domain) of the website on which they are located. This does not apply to cookies from external service providers. With them, the cookies are created by the provider itself. These cookies collect data about your internet habits and interests and could track you across different websites. Through them, it is possible to determine which pages you visit, in what sequence and how long you stay on them. They are most often used to analyze visits and user interests on a given topic.

We use services from the following partners:​


Google Analytics

We use the Google Analytics service of Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA ("Google"), through which information about your actual location and other technical information about your visit to the Site is collected and processed. The information collected by Google in connection with the use of the Site includes the Internet Protocol (IP) address used to connect your computer or other device to the Internet, the "clicks" to, through and from our Site (including date and time), information about interactions with the Site (such as possible views, "clicks" and "mouse-overs"). Google Analytics uses various technologies to determine location, including IP address, GPS, and other sensors that can, for example, provide Google with information about nearby devices, Wi-Fi access points, and power. This information will be transferred to a Google server in the USA, where it will be stored and analyzed. The relevant results will be provided to us in an anonymized form. In this process, the collected data will not be associated with your full IP address. We have activated the IP address anonymization function offered by Google on our website so that the last 8 bits (IPv4 type) or the last 80 bits (IPv6 type) of your IP address are deleted. In addition, Google is an EU-US Privacy Shield certified organization, which ensures an adequate level of data protection in the United States. For more information, see Google's Terms of Service and Privacy Policy. Please check the Google page periodically for any changes or updates to these terms and information collected through Google Analytics.


The company implements organizational, physical, information technology and other necessary measures to ensure the security and protection of your personal data and the monitoring of their processing. The Company restricts access to your personal data to its employees, except in cases where there are reasonable grounds for handling this information in order to perform their work duties. The Company has physical, electronic and procedural safeguards that comply with its legal obligations regarding the protection of information about you.

Despite all the security measures that the Company applies, it cannot guarantee that they will exclude any risk of access without your consent or distribution of data from your devices. The company reminds that it is necessary to make sure that your devices are equipped with up-to-date software for protection against the transfer of information in data networks (such as updating anti-virus systems) and that the Internet provider you use has taken appropriate measures in the field of network security for data transmission (such as firewalls and spam filters).


The website contains links to other external pages that are in no way related to the Company. 

The latter does not control these websites or their content and is not responsible for it and/or for the rules adopted by them regarding, but not limited to, the personal data of their users. When you access these sites through the links provided on the Website, please carefully read their terms and conditions of use and their privacy policies.

Our Terms and Conditions and Privacy Policy do not apply to third party websites.



We may periodically update our Privacy Policy. If there is a change to this policy, a notice will be posted on our website, as well as the updated Policy. All amendments and additions to the Privacy Policy will be applied only after posting its current content available through our Website.

Last update: 03.02.2023

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